Increase your champions.
Drive utilization with direct-to-physician advertising.
I need to accelerate physician utilizationWho is the right fit for direct-to-physician advertising?
Common misconceptions about DTP advertising…
- It takes months to plan and get started
- It costs millions of dollars
- It’s only a marketing tool and has nothing to do with sales
How does direct-to-physician advertising work?
TrackableMed’s...
Patient Accelerator Program, designed to increase surgeon adoption and create demand.
Discovery
- Analysis of current efforts and state
- Identify ideal customer lifetime value
Analysis
- Uncover current barriers
- Complete bias interviews (physicians & sales)
- Perform Unspoken VOCTM
Build
- Produce Neuroscience-based ads
- Create sales team bias resources
- Review the Unspoken VOCTM dashboard
- Deliver "best practices" training series
- Launch neuroscience-based direct-to-physician ads
REVIEW, TRACK, MEASURE, AND OPTIMIZE
- One overall campaign dashboard
- Individual dashboards per advertising market
- Monthly analytics reporting
- Monthly sales team optimization meeting
How will TrackableMed’s Physician Accelerator Program impact you?
Sales and Marketing have the same ultimate goal but sometimes can operate in silos.
Imagine your marketing team purposely creating a disruption in the market that your sales team can leverage.
Why is this not common? Most companies ignore heuristics and biases, leading to wasted money, failed marketing efforts, and lost sales opportunities.
If you feel like you’ve wasted money in the past…that’s why.
When leveraged effectively, heuristics-driven neuromarketing is a powerful tool in driving physician adoption and utilization. It brings sales and marketing together into a comprehensive plan that focuses on underlying drivers of customer behavior.
Are you a good fit?
Not connecting the dots between direct-to-physician advertising and surgeon utilization of your therapies?
Our approach was developed by combining the learnings of a deep understanding of direct-to-physician advertising and medical device sales.
I need to accelerate physician utilization