About Us

The Company

TrackableMed, formerly known as Trackable Lead Generation, is a medical marketing agency and strategic partner for specialty practices and MedTech companies. With a service model rooted in behavioral science, our team has a proven track record for acquiring patients and booking new cases nearly twice as fast and at a higher return than the competition—resulting in predictable, trackable growth for our medical industry clients.

We believe our industry has been long overdue for a dose of accountability. MedTech leaders, specialty physicians, and medical industry professionals have been led to believe that it takes an extraordinary amount of time and money to get results from your marketing and advertising efforts.

But they’re wrong.

At TrackableMed, we help you avoid the frustration of lost advertising dollars by transforming your efforts into a marketing center that improves results for both patients and your business. Rather than blasting “branding” messages into the marketplace, we’ve built a proprietary growth formula that allows us to gather patient and industry insights in a matter of weeks—getting your campaigns off the ground and directly in front of potential patients to test, iterate and generate results in the fastest time possible.

Trackable Med

In the last 3 years, our clients have achieved outcomes such as:

  • Doubling the size of their practice in patient volume
  • Over $500,000/month in procedure reimbursement revenue for an ENT practice
  • Expanding their business model to a national level
  • Average cost per appointment less than 2% of monthly advertising investment
  • To learn more about how we can help you create predictable, trackable growth, book a free consultation with our team.

To learn more about how we can help you create predictable, trackable growth, book a free consultation with our team.

Core Values

TrackableMed is built on 8 core values:

These values are ingrained in the fiber of our company, they aren’t just something we hang on a poster on the wall. Each week, our employees reflect on their behavior and grade how well their actions aligned within our 8 core values. This self-reflection is a huge motivator and is 10x more powerful than having a superior telling them what they did wrong.

Company Value: Willing to Learn

Willing to Learn

It’s not about doing something your way, it’s all about doing it the best way. If we are constantly learning, we are constantly improving ourselves.

Company Value: Problem Solving

Problem Solving

Figure out a way. Being a problem solver is focusing more on the potential solution than the existence of the problem.

Company Value: Above The Line

Acting Above the Line

Take personal responsibility for your actions. Seeking and providing constructive feedback. Taking action and seeking solutions for a positive outcome.

Company Value: Personal Integrity

Personal Integrity

Act the same whether you are being watched or not.

Company Value: Reliability

Reliability

Behave and act in a way that removes all doubt. Do what must be done.

Company Value - No Drama

No Drama

Look for positive intent. Look for positive context. Make sure your attitude adds to the environment.

Company Value - Positive Mindset

Positive Mindset

A challenge is an opportunity. Understanding that we can learn and grow from all events whether good or bad is positivity.

Company Value - Results Oriented

Results-Oriented

Not just doing the job but accomplishing the goal. Being able to adjust our approach to achieve the desired outcomes for our clients.

Meet the Team

Zed Williamson
Zed Williamson
President / Chief Executive Officer
Mary Beth Oddo
Mary Beth Oddo
Chief Operating Officer
Clark Wiederhold
Clark Wiederhold
Chief Sales Officer
Rachel Rush
Rachel Rush
Controller
Jonathan Burkett
Jonathan Burkett
Business Development Consultant
Sandy Garcia
Sandy Garcia
Business Development Consultant
Andrea Delle
Andrea Delle
Accounts Manager
Heather Miranne
Heather Miranne
Accounts Coordinator
Erica Briscoe
Erica Briscoe
Media Buyer
SueAnn Schneider
SueAnn Schneider
Analyst
Brooke Culbreath
Brooke Culbreath
Project Coordinator
Paige Ogle
Paige Ogle
Marketing Assistant
Joe Palmisano
Joe Palmisano
Marketing Assistant
Jared A. Diaz
Jared A. Diaz
Digital Production Manager
Erin Patrick
Erin Patrick
Web Designer / UX Designer
Justin Rabin
Justin Rabin
Software Developer
Tina Anderson
Tina Anderson
Patient Services Center Manager
Angelica Hernandez
Angelica Hernandez
Patient Services Center Supervisor
Ashley Authement
Ashley Authement
Appointment Specialist
Jackie Barrington
Jackie Barrington
Appointment Specialist
Conner Brian
Conner Brian
Appointment Specialist
Angel Cardella
Angel Cardella
Appointment Specialist
Erin Cook
Erin Cook
Appointment Specialist
Lindsey DeSilvey
Lindsey DeSilvey
Appointment Specialist
Dishika Dillon
Dishika Dillon
Appointment Specialist
Anthea Ellis
Anthea Ellis
Appointment Specialist
Mary Ingersoll
Mary Ingersoll
Appointment Specialist
Lisa Kelly
Lisa Kelly
Appointment Specialist
Amy Kernion
Amy Kernion
Appointment Specialist
Dawn Lovell
Dawn Lovell
Appointment Specialist
Rachel Mills
Rachel Mills
Appointment Specialist
Jade Moore
Jade Moore
Appointment Specialist
Robyn Morganti
Robyn Morganti
Appointment Specialist
Becky Slayden
Becky Slayden
Appointment Specialist

Culture

Like most other things, we pride ourselves in taking a different approach to our culture than other companies. It all starts with employee enablement, giving each person the tools and freedom needed to be happy and successful, both in life and at work. We award learning behaviors, like reading new books or enrolling in eLearning courses, no matter what the subject matter is on.

Over the past 6 months, our team has watched over 6,000 minutes of online training videos. The topics have ranged from ‘The Zen of Productivity’ to ‘Happiness Psychology’ and from ‘Watercolor Painting’ to ‘Primal Learning’.

We believe that a learning brain is a healthy brain and a healthy brain creates a happy employee. Pushing our employees to grow personally, as well as professionally, is the key to building a family culture. And when you feel like a family, you are self-motivated to achieve company goals.

How We Succeed

We accelerate results for specialty medical practices and MedTech industry.

We use behavioral science to leverage decision making and behavior change principles to make private medical practices more profitable.

Through cognitive, evolutionary, and behavioral psychology, we target high-value patients who exhibit specific symptomatology, ensuring that the right type of patients walk through your door.

By driving our web design, advertising, appointment setting services with science and rigorous analytics, we provide medical specialists with best-in-class conversion rates and results.

Growth for medical practices
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