Blog

Direct to Consumer (DTC) Healthcare Marketing

Direct-to-Consumer Marketing in Healthcare - 3 Misconceptions

March 25, 2021
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Clark Wiederhold
Direct-to-consumer (DTC) marketing for healthcare doesn’t have to be a long, expensive process. Learn how to overcome the common misconceptions and create more patient demand for your specialty practice.
how to recruit patients for clinical trials

How to Recruit Patients for Clinical Trials (Faster and Easier)

March 3, 2021
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Zed Williamson
For most medical device companies, the speed and efficiency of clinical trials can make or break everything. With sites not equipped for patient recruitment and large recruitment firms delivering bad leads, there has to be an easier path to trial completion and ultimately, commercialization. Here will address the challenges head on and share some tips to recruit patients — faster and easier.
3 biases in medical office staff featured image

3 Biases that Exist in Every Medical Office and How to Overcome Them

February 10, 2021
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Zed Williamson
Managing the people dynamics of your specialty medical practice can be overwhelming. It’s all about patient care and satisfaction, but assembling a team who can overcome the cognitive bias that often sabotage a medical practice can be challenging. Here are some strategies (rooted in behavior science) to help you get your staff all rowing in the right direction.
Free resources to accelerate the business side of your medical practice

Free Resources to Accelerate the Business Side of Your Medical Practice

January 14, 2021
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Zed Williamson
From culture, people, and staffing, to marketing, accounting, practice development, and more, the Growth-Driven Practice Series offers specialty physicians free resources to help manage, build, and grow the business side of your medical practice.
How to give employee feedback with Monique Valcour

Giving Employee Feedback: How to Go from Uncomfortable to Empowering

December 17, 2020
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Zed Williamson
Tough feedback. We all need it at times. But most often, no physician or business leader wants to give it to their team. Learn how to give meaningful feedback, including how to lead with empathy and avoid common misunderstandings.
How to grow your medical practice in 2021

How to Grow a Medical Practice: 2021 Edition

December 10, 2020
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Zed Williamson
Growing a medical practice requires a specific set of strategies. In this in-depth article, learn how to build and grow your practice in 2021, attract the right patients and increase patient volume.
Medical practice return on advertising spend featured image

Medical Practice Advertising Spend: What’s a Good Return?

December 3, 2020
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Zed Williamson
In order to increase patient demand, you know you need to advertise. But what will it cost? What results can I expect? What’s a good return on advertising spend? Find out here, along with other benchmarks for success.
how to get patients to write reviews

How to Get Patients to Write Reviews (Plus Free Templates)

November 19, 2020
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Zed Williamson
Patient reviews are a big deal for your medical practice (whether you like it or not). Get our easy-to-implement tips that are guaranteed to generate loads of positive reviews. Plus, take advantage of free review request templates you can send to patients.
Healthcare Marketing Ideas: The Proven Go-To Guide

Healthcare Marketing Ideas: The Proven Go-To Guide

November 12, 2020
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Zed Williamson
You know you need to kickstart patient demand for your specialty practice. And you know it starts with marketing. This comprehensive guide includes all the proven healthcare marketing ideas that can deliver results for your practice.
how to manage patient reviews using birdeye online reputation

How to Manage Patient Reviews Using Birdeye Online Reputation

October 22, 2020
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Zed Williamson
Online reputation management tools like Birdeye can help you manage patient reviews, protect your image, and expand your practice’s reach. Find out how using Birdeye online reputation can help you solidify and grow your practice.
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