6/21/21
Clark Wiederhold

How a brand new ENT practice generated 275 patient appointments in 90 days

A new ENT practice wanted to launch and grow in a predictable, scalable way. Learn how we achieved their patient goal in half the time.

At a glance:

  • 82 new patient appointments during the first month
  • 1,575 new website visitors during the first month
  • 1,473 new patient appointments during the entire campaign
  • 27% overall increase in web traffic

The Challenge

As a new practice in a highly competitive market, the physicians were looking for patients with a specific disease state —but did not have referral sources established. Also, because they came from a previous practice, they faced limitations in building those referral sources because the previous practice had long-standing relationships. 

While they were finishing the build out of the new clinic, they knew they needed a strong digital presence, market awareness, and a predictable advertising program to hit the numbers on their proforma. 

One of the founders was familiar with TrackableMed and its track record in driving patient demand for specific disease states. Patients with this particular disease state are enjoyable to treat, achieve great outcomes, and lead to economics that are healthy for the practice. 

The Solution

Prior to the practice opening, TrackableMed put together a campaign strategy and roll out plan that highlighted the specific disease state that was a focus. 

Leveraging the building blocks of a powerful website built around the patient’s needs, the team also deployed search ads for discovery on search engines, radio and TV ads, and social ads. Supported by the right message and psychology in the copy, the team was dedicated to saturating the market with the right tactics and frequency to generate results. 

Upon opening the doors, the patient response was nearly immediate! 

Appointments were booked not because they knew the doctor from the previous practice, but because they engaged with the advertising and knew the practice could help them. 

Because of TrackableMed’s appointment setting call center, their familiarity with specialty practices and previous experience in converting patient calls to appointments, their team was also engaged to handle the calls and appointments from the advertising efforts.

As a result, no calls were missed, and TrackableMed team members were able to connect and create great experiences from the start. 

The Results

As a result of the advertising and growth acceleration services from TrackableMed, the practice was able to achieve their patient goal in half the time! 

As a result of the broadcast advertising, they were booking on average 73 appointments per month with a cost-per-appointment of merely 1.3% of their advertising budget. 

When analyzing their initial proforma, they discovered that they’d beat their expectation by 3 months. What they thought was going to take them 6 months to do—from a patient head count, as well as revenue, they were 3 months ahead! 

Additionally, Google was ranking 29 of their service/keywords on the first page of the local search results. 

Due to TrackableMed’s predictable growth framework and the confidence gained by the consistent patient flow, the specialty practice has gone on to add 3 additional locations in separate communities with 3 additional providers. 

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