You need more surgeons to adopt your medical device.
Although you have great technology, the adoption of your medical device has been slow. You need to accelerate physician demand.
I need to accelerate adoptionTired of being asked for more data or empty promises of trial patients?
Gotta love the counterfeit request.
Or even better you get pigeonholed into being used on only the “perfect” patient.
Never happens, right?
But you know that given the opportunity, your device would be adopted without hesitation.
How can you change physician behavior so that your technology is adopted and utilized sooner?
You can accelerate adoption.
The barrier is behavior…but you don’t have to wait for it to change. You can accelerate the adoption of your medical device through an understanding of the neuroscience and heuristics that are acting as barriers to your success.
I need to accelerate adoptionWe get it...because we have been there.
Disruptive Technology
Marketing Manager
15+ Years
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Leverage neuroscience and heuristics to transform your markets.
Our efforts increase physician utilization and patient demand for medical devices
How?
1. Uncover the biases and heuristics you are facing.
We interview physicians and uncover the behavioral barriers that have stopped you from being successful. Once we understand we can…
2. Develop your plan for increasing cases.
Our team goes into creation mode. Based on the findings from our bias and heuristics interviews we understand your scenario, what is working, what has not, and how your team can best leverage our tools to increase your case volume.
3. Tactics are created and deployed.
Based on your unique plan we develop and deploy tactics such as…
- Comarketing plans
- Direct-to-patient and direct-to-physician advertising
- Sales presentation and training designed to overcome barriers
See how medical device companies are increasing demand with TrackableMed.
You might feel like you have wasted time and money in the past on marketing efforts or sales strategies that didn't produce results.
When leveraged effectively, heuristics-driven neuromarketing strategies can be a powerful tool in driving physician adoption and utilization of medical devices. By bringing sales and marketing together into a comprehensive plan that focuses on underlying drivers of customer behavior, companies are able to create lasting results while optimizing their efforts and maximizing return on investment.
Accelerate physician adoption with TrackableMed.
We understand the tools that drive behavior change in physicians and patients. If it is time to take control of your physician adoption, let’s see if we are a good fit.
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Neuroscience
Neuroscience and an understanding of why surgeons and patients make the decisions they do is what makes TrackableMed's solutions different from the same cookie-cutter agency. We create behavior change in patients and the right surgeons.
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Heuristics
Heuristics sounds like a complicated word but it is the opposite. It describes the mental shortcuts we take when making decisions and solving problems. When we understand the heuristics that are being battled, we can use them to our advantage and drive behavior change in patients and the right surgeons.
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Bias
A bias is a tendency, inclination, or prejudice toward or against something or someone. Imagine if you knew patient and surgeon bias regarding your medical solution.
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Neuroscience and an understanding of why surgeons and patients make the decisions they do is what makes TrackableMed's solutions different from the same cookie-cutter agency. We create behavior change in patients and the right surgeons.
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