Surgeons should be offering your technology to more patients.
Tired of surgeons dabbling with your technology? Turn more surgeons into users.I need to accelerate utilization
“I would do more cases if I had more of the right patients!”
“I’m offering this to all my patients”
You never heard that, right? You know there are plenty of patients that could benefit from your medical device
How can you change patient and physician behavior so that your technology is thought of sooner and patients get the help they need?
You can accelerate case volume.
Stop chasing cases and waiting for your physicians to identify patients that might be a good fit for your medical device. You can drive patient demand that influences the behavior of your physicians.I need to accelerate utilization
Leverage neuroscience and heuristics to transform your markets.
Our efforts increase physician utilization and patient demand for medical devices
1. Uncover the biases and heuristics you are facing.
We start by interviewing patients to fully understand the barriers that have stopped you from being the most successful possible. Once we understand we can…
2. Develop your plan for increasing cases.
Our team goes into creation mode. Based on the findings from our bias and heuristics interviews we understand your scenario, what is working, what does not, and how your team can best leverage our tools to increase your case volume.
3. Strategies and tactics are created and deployed.
Based on your unique plan we develop and deploy tactics to arm your teams and align departments around driving growth.
- Comarketing plans that drive physician engagement
- Direct-to-patient and direct-to-physician advertising that accelerates demand and creates leverage for your team in the field.
- Online and in-office physician materials that provide physicians and sales the tools they need
See how medical device companies are increasing case volume with TrackableMed.
Most advertising companies ignore heuristics and biases, leading to wasted money, failed marketing efforts, and lost sales opportunities.
If you feel like you’ve wasted money in the past…that’s why.
When leveraged effectively, heuristics-driven neuromarketing strategies can be a powerful tool in driving physician adoption and utilization of medical devices. By bringing sales and marketing together into a comprehensive plan that focuses on underlying drivers of customer behavior, companies can create lasting results while optimizing their efforts and maximizing return on investment.
Accelerate physician utilization with TrackableMed.
We understand the tools that drive behavior change in physicians and patients. If it is time to take control of your case volume, let’s see if we are a good fit.
Neuroscience and an understanding of why surgeons and patients make the decisions they do is what makes TrackableMed's solutions different from the same cookie-cutter agency. We create behavior change in patients and the right surgeons.
Heuristics sounds like a complicated word but it is the opposite. It describes the mental shortcuts we take when making decisions and solving problems. When we understand the heuristics that are being battled, we can use them to our advantage and drive behavior change in patients and the right surgeons.
A bias is a tendency, inclination, or prejudice toward or against something or someone. Imagine if you knew patient and surgeon bias regarding your medical solution.